As networking and outreach have grown easier, social media has opened up speedier and more efficient online fundraising options. The days of passing out printed flyers in public places have passed us by. A single post on Facebook or Instagram can help your fundraising get traction.

Most of us, it’s safe to assume, spend a significant amount of time on social media these days. While you may have access to hundreds of thousands of individuals, it isn’t easy to convince them to pay attention to your cause in these days of ever-shrinking attention spans! Knowing the fundamentals and using a strategic approach will assist you in achieving your goals.